How does YouTube make money? The six most commonly used cashing methods on YouTube
Many people are curious about how YouTluber makes money? Others only know that YouTube generally makes money by advertising. But in addition to YouTube advertising, how can we cash in through YouTube.
The following are the six cashing methods that YouTube celebrities like to use most:
1、 Advertising alliance via YouTube
Platform factory operation is the most basic income. If Yan Dao fails to open revenue, few people will continue to operate. The MeuTube platform distributes 55% of the advertising revenue to video creators, which is not too low for us media practitioners. However, to activate the revenue, it requires more than 1000 subscribers and more than 4000 hours of cumulative viewing time in the past 12 months. It also requires that the channel does not violate some rules of the platform.
In addition, the CPM of advertising revenue varies from high to low, which will be affected by fan regions, video types, video duration and other national factors. (The high unit price may be more than $1 for a thousand dollars, while the low unit price may be less than $1 for a thousand dollars).
2、 By selling things
If your content is suitable for the theme, you can also sell related products directly, so that when viewers watch your videos, if they like the products, they can buy them directly. This cash flow method is very reliable, and there is no need to join the cooperation plan and no restrictions. At present, it is quite common for YouTube to design a unique brand T-shirt according to its own personal style, and then sell it to fans.
3、 Marketing by alliance
Alliance marketing can be understood as a domestic Taobao alliance. If you do not have a commodity channel or feel that it is too troublesome to purchase and deliver goods, you can directly encounter an alliance like Amazon to promote relevant goods and earn sales commissions. Although you do not earn much money from selling goods, you can save time and effort.
4、 By sponsors
If your channel content is well done and the traffic is large enough, there will always be businesses to cooperate with you. After negotiating the price, it will be OK to make a special video of other Amway products for the business. If the commodities are reliable and the price of cooperation costs is reasonable, long-term cooperation can be carried out, and the benefits of this model are relatively high.
5、 Making money from fans
If the channel has a high fan viscosity and frequent interaction with fans, you can consider making money from fans. The common ways on YouTube are:;
1. Open the live broadcast to give a reward. The live broadcast of YouTube is just like all kinds of domestic live video broadcasters. They can sponsor as much as they want. The premise is that the live broadcast will be watched only if there is a certain fan base. In addition, many regions do not support this function.
2. Membership community. As a commonly used cash flow model in China, if you have the ability to provide high-quality content value to the audience, there is nothing wrong with opening a strong group. If members of the community are willing to pay money to join the community, it can be considered that this fan is highly recognized by the community.
3. Make money through fan sponsorship. If fans especially support you and you really need money to maintain the operation of the channel, you can consider this model. For example, the new channel of political commentator Huang Zhixian directly posts appreciation QR code in the video.
6、 By drainage
Most of the above methods depend on YouTube. As long as you are in someone else’s territory, you should always abide by their rules. If you break the rules, YouTube may directly block your channel at any time. Therefore, the safest way is to stream videos to your own website, so that you can be more comfortable in home court operations.
